Sheffield SEO professionals - Search Engine Optimisation Company Sheffield

SEO consultancy in Sheffield, South Yorkshire

If you have been looking for SEO services for your website for any length of time, you're probably sick to death of all the contradictory information out there about what features of SEO are important and how to use them - do metatags matter?, what is a good back link? et cetera et cetera.

SEO TESTIMONIALS:

“I'll tell everybody how good you are” - Steve Gunn

Gunn's Cleaning - Carpet cleaning, in Sunderland, North Tyneside and South Shields.

“You're a bloody genius. I've been so busy recently (all from the website) that I've barely had time to think let alone write any more copy for an extra page as I intended.”

John Brennan, J.B. Landscapes - Landscape gardeners in Leeds

more SEO testimonials

Put in the simplest terms possible: It is actually, often a relatively straightforward and cost-effective procedure to obtain organic first page Google Rankings for local businesses, so if you are competing in your local cities or towns only, then you usually have little to worry about when it comes to the cost and your chances of success in promoting your website. Most of the organic SEO work involved can be done directly on your website itself, and maybe even on just one or two pages. Your SEO campaign might require some link building as well, but this won't be anything quite as extensive or expensive as what is needed for more geographically widespread SEO success.

If you are looking for an SEO campaign that competes nationally or globally, then this will almost certainly require a substantial link building campaign and here is where you might expect to incurr most cost. However, if your website or ecommerce site is to become competitive and visible on the search engines, you have little or no way of getting around this.

If you want to find out what it is possible to do for your website and how much it will cost, email your website address and contact details to

seo@foursquareinnovations.co.uk

or call 0870 393 0044, and we will give you a free quote.

If you want to find out a bit more about SEO, read on...

Organic SEO is the process of increasing your website's natural relevancy and importance, so that you show up in the main result set provided by the search engines. This is different from Pay Per Click (PPC), whereby you bid for your position in the paid adds such as Adwords, usually displayed on the right-hand side of the results. It is well known that more people click on the natural results, since they give a better indication of the true relevancy of a web page and therefore have a higher trust factor associated with them. There are two main components involved in achieving good organic search engine results: onsite SEO and offsite SEO.

The off-site part of organic SEO is link building, or finding other websites that will link to you. A good backlink to your site is one that has a decent level of importance and a high degree of relevance (i.e. its content is contextually related to, or similar to, that of your own webpage). The text used in the backlink is also relevant, if your link text looks to have little or nothing to do with the topic of the page linked to, then this will signpost a low level of relevancy. How many quality backlinks you need really depends upon how many your fiercest competitors have and upon whether the volume of backlinks they have is pretty static or whether they are engaged regularly in obtaining new ones.

The onsite optimisation element of your organic SEO campaign might include:

• Website architecture - deployment, structure and naming of folders and files, all deployed strategically to promote your web site on the major search engines, such as Google, Yahoo and MSN.
• Metadata organisation - the way in which metadata is employed to crucial to the success of your organic SEO campaign and can make the difference between a visible site and a successful site. Not of lot of web professionals understand exactly how to do this, and there is even dispute in the industry as to whether metadata even matters at all.
• Key phrase placement - placing relevant content where it will have most impact and relevance, in order to show search engine spiders which key phrases are contextually significant.
• Improve the logical structure and hierarchy of your HTML markup, effectively signposting important content using semantic HTML and further ensuring that relevant copy is recognised as such by the search engine spiders.
• Key phrase density - harnessing under-used and neglected HTML elements and attributes to boost your keyword density without impacting detrimentally upon the design or appearance.
• Search engine penalty avoidance - using only white hat SEO strategies, considered honest and proper by major search engines such as Google, MSN and Yahoo.
• Domain name and subdomain selection - your domain name makes a significant impact on your keyword relevance as it is interpreted by the search engines (for new builds only).
• SEO innovation - every website is unique and presents its own specific opportunities for search engine marketing. Spotting and implementing these requires a keen eye for detail and as we get to know your website over time, more of these opportunities can be harnessed.
• and a couple of secret SEO ingredients.

This professional SEO consultancy service caters new web site builds, or for the re-engineering of existing web sites to improve their search engine visibility. Static websites as well as dynamic ASP (Active Server Pages) and php (PHP Hypertext Preprocessor) sites can be re-engineered.

If you are looking for a professional SEO campaign focussing on a decent number of localised terms then we can offer you a localised SEO price plan whereby you pay per page optimised. You may also require a link building campaign depending upon the quality and number of backlinks that you have already and the competitive strengths of other web pages that are ranking highly for your chosen key phrases in the Search Engine Results Pages (SERPs).

If you are looking for a professional SEO campaign competing across the UK or worldwide then it is likely that you will require both onsite SEO and a substantial link building campaign. One way to appreciate why this is the case, is to think of your onsite SEO as providing the relavancy of your website, while the link building lends your website importance. Importance + relevancy = a website that will rank highly in the major search engines.

(There are also elements of link building which add relevancy to your site, and it is important to get the right keywords in your link text; however, the onsite SEO is where the more involved work that contributes to your website's relevancy takes place.)

LOCALISED SEO CAMPAIGNS - MORE INFO:

If you are a local business and considering undertaking a professional SEO campaign which focusses upon multiple localised key phrase searches then it pays to be as thorough as is possible without keyword stuffing or using spammy techniques. Such key phrases can come in many combinations and be optimized for local towns, cities, districts, boroughs, counties and postcodes. e.g.

• Builders in Sheffield
• Plumbers in South Yorkshire
• Carpet fitters in S9
• Florists near Barnsley
• Chiropodists around Doncaster or Hope Valley

Simply decide how many key phrases you want to pay for and we'll select the best ones for your business and then get you ranking for them using only honest, reliable SEO techniques. Then if you want to build up your front page ranking portfolio at a later date, you can simply buy some more. Note that, ideally, each web page should only be optimised for one main key phrase with maybe a couple of secondary ones.

In order to be eligible for the localised SEO Price Plan, we do insist that your website first undergoes an SEO feasibility study to check for things such as web design flaws which may undermine the viability of any SEO campaign without remedial work. This costs a nominal £30.00 plus VAT.

An SEO feasibility study will enable us to provide an overview of the following:

1. identify whether the design, structure and architecture of your site is compatible with search engine optimisation techniques
2. assess your scope of keywords and key phrases
3. assess the passthrough rate of your primary key terms
4. assess the competition
5. identify any potenital visitor retention or conversion issues with your web site or ecommerce site

To speak to an SEO professional call 0870 393 0044

Useful SEO Information:

Multimedia presentation: SEO: an integrated approach (presentation opens in a new window)

SEO beginners, information and help

SEO training for onsite optimisation

Internet marketing tips - onsite SEO (downloadable pdf opens in a new Window)

Find out what search engines see when they look at your site with iWebTool Spider View