SEM company Perth - Search Engine Optimisation Company and SEO Professionals

Expert SEO consultants in Perth, Western Australia

Foursquare Innovation's search engine marketing experts are the premier choice for search marketing in Perth, Internet marketing in Perth and search engine optimisation in Perth. If you are looking for a search engine marketing expert in Western Australia, contact us today to discover what our expert SEM consultants can do for your business in WA.

Because Perth is the most geographically isolated city on the planet there is perhaps no place where businesses are more in need of search engine marketing or the help of search engine optimisation professionals in order to reach out to a global market place.

As well as helping you to succeed in your search engine positions against national or global competition; if you need to attract online business locally through your web site we can also handle SEO campaigns targeting Perth or any other Australian cities - whether its Adelaide, Sydney, Brisbane, Darwin, Cairns, Wollongong, Canberra or elsewhere where your major customer base resides, we can help you to get noticed in the search engine results.

Link building is a time-consuming activity and we know how much work it takes to get visible online for your chosen keywords, and sometimes its just easier to get a third party to do this for you, rather than employing search engine marketing specialists in-house. With our specialist search engine optimisation service we will do all the work for you, letting you focus more on your core business activities while we concentrate upon driving more visitors to your website through the major search engines such as Google, MSN, Live Space and Yahoo.

In order to understand what it takes for your company to excel in the SERPS (search engine results pages), it is important to realise that you are not competing with Google - you are competing with your competitors and the quality of their search engine marketing determines the benchmark which you need to meet in order for your search engine optimisation (SEO) campaign to succeed. It may also be the case that the boxing weight of your competitors for search engine positions is not static - they may be involved in on-going SEO campaigns and they may have employed a search engine optimisation company (SEO company) to undertake an ongoing SEO campaign for them. In such a scenario it takes continual vigilence and effort in order to stay ahead of the game.

Perth SEO - Search engine marketing (SEM) in two stages

Effective Search engine marketing (SEM) comes in two stages. The first stage is onsite optimisation. There are literally dozens of onsite factors which affect how well your website does in the search engines results pages. Some of these can help your website and some can hurt its search engine performance. Many of these factors are publicized freely online, if you know where to look. Others, however, are proprietry secrets of which only a very few search engine optimisation companies are actually aware. We see examples of this hiatus in competitor knowledge almost on a daily basis, both in examples of their SEO work, the information they provide in their SEO blogs and in radio, television and online interviews about SEO. Our additional proprietry knowledge can really help give you the edge.

The second stage of a search engine optimisation campaign is link building. The inbound links to your site, contribute heavily to both your website's importance and its relevance for the keywords you are targetting. Conventional link building whether whitehat or blackhat (link farms, reciprocal links, web ring linking e.t.c) is becoming less and less effective, and these days it takes a real combination of research, innovation and knowledge to bring in the SERPs. High quality links can be defined by a number of factors including the importance of the website linking in, the number of other outbound links on the webpage, the content of the link and the surrounding content. Where inbound links are concerned content is still king. We hear again and again that, whereas content used to be the most importanct factor of search engine optimisation, it is now link building which takes precedence. This is really the wrong way to think about it. Since quality inbound links are dependant upon great content on the part of the webpage linking in to your website. So these days quality content is even more important than it used to be - you need great content both on your own website and on as many websites linking in to you as possible.

SEO Perth WA - SEO myths

There are many myths about Search Engine Optimisation, such as the idea that inbound links are more important than content, and many search engine optimisation companies do little to dispell the myths, and some even propagate them with the intention of separating companies from their money for services which are just plain inconsequential. If you have shopped around for an SEO company for any length of time you will have seen plenty of offers for search engine submission. The reality is that you don't need to pay for repeated or monthly search engine submission. Once the search engines have found you they will keep coming around, and they will find you pretty quickly once you start to build up your inbound links. It is our promise that we will only ever charge you for search engine optimisation (SEO) services because you need them, not because you don't understand them.

Another common SEO myth which numerous SEO companies propagate is that you can better market your website by including misspelt words. Try typing a misspelt word into Google and see what happens. The search engine picks up the spelling error and makes a corrective suggestion. Hence most people never even look at the results for the searches they make which include spelling mistakes. Localisation is a different matter - so, for instance, you might opt for 'search engine optimization' were you targetting a US market, but 'search engine optimisation' if you were targetting a UK or Australian market.

Perhaps the worst breach of faith that any search engine marketing company can proffer is to give guarantees. There are NO guarantees in search engine marketing. Search engines can change their algorithms, competitors can improve their own rankings and push you down, and sometimes customers can even do something themselves that hurts their chances. Since your SEO professional has no control over the search engines, over your competitors or over your own actions, aside from giving good advice, he has no place give 100% guarantees of success when there are factors in play which are beyond his control. If you are being offered absolute guarantees of success then walk away quickly before you get burnt.

Perth SEO company - customers

The SERPs of our existing customers speak for themselves, and if you would like to know more about just what we can do to help bring your company to the forefront of your industry online, just ask - we are happy to advise, and if required we can even train your inhouse webmaster the skill of onsite optimisation by telephone and email consultancy.

We can accommodate your search engine marketing needs in Fremantle, Floreat Park, Subiaco, City West, City Beach, Scarborough, Applecross, Bayswater, Peppermint Grove, Geralton, Kalgoolie, Rockingham, Joondalup, Cottesloe, Coolgardie and throughout Western Australia.

If you are considering a professional SEO campaign which focusses upon multiple localised key phrase searches then it pays to be as comprehensive as is feasible without keyword stuffing or using spammy techniques. Such keyphrases might come in many combinations and be optimised for local towns, cities, districts, municipalities, states and zipcodes. e.g

• Web design in Perth
• Plumbers in Fremantle
• Carpet Cleaners in Subiaco
• Ribble Valley Joondalup
• Local solicitors in Freo
• Chiropodists in Floreat
• Driving Schools Kalgoolie
• Skip Hire North Perth
• Veterinary Surgeons Cottesloe

For each different industry, profession and geographical location, there may be anything up to a hundred or more nuanced key phrase searches for which it is worth optimising. You simply choose how many key phrases you want to pay for and we'll select the best ones for your business and then get you ranking for them using only honest, reliable SEO techniques. Then if you want to build up your front page ranking portfolio at a later date, you can simply buy some more. Note that, ideally, each web page should only be optimised for one main key phrase with maybe a couple of secondary ones

Contact an SEO consultant in Perth

To speak to an SEO consultant call 08 9245 9385
Or email seo@foursquareinnovations.co.uk

Related Information:

Multimedia presentation: SEO: an integrated approach (presentation opens in a new window)

SEO test page for Jewish Matchmaking - this page illustrates where you might expect to rank if you compete globally with only onsite SEO and without a good link building campaign. Last time we checked we were at the bottom of page 2 for the term 'Jewish Matchmaking' on Google Web, after tweaking the page over a two month period.

SEO information and help

SEO training for onsite optimisation

Internet marketing tips - onsite SEO (downloadable pdf opens in a new Window)

Find out what search engines see when they look at your site with iWebTool Spider View

SEO TESTIMONIAL: “You're a bloody genius. I've been so busy recently (all from the website) that I've barely had time to think let alone write any more copy for an extra page as I intended.”

John Brennan, J.B. Landscapes - Landscape gardeners in Leeds

more SEO testimonials