York SEO consultants - Professional Search Engine Optimisation and Web Traffic Marketing York

SEO consultants in York, North Yorkshire

We provide professional web traffic marketing and search engine optimisation (SEO) services to promote your online business in York. The website you are presently looking at boasts more than two hundred high first-page positions in Google, now find out what we can do for your website.

SEO TESTIMONIALS:

“I'll tell everybody how good you are” - Steve Gunn

Gunn's Cleaning - Carpet cleaning, in Sunderland, North Tyneside and South Shields.

“You're a bloody genius. I've been so busy recently (all from the website) that I've barely had time to think let alone write any more copy for an extra page as I intended.”

John Brennan, J.B. Landscapes - Landscape gardeners in Leeds

more SEO testimonials

The onsite optimisation element of this professional Search Engine Marketing and SEO consultancy service might include:

• Website architecture - deployment, structure and naming of folders and files, all deployed strategically to promote your web site on the major search engines, such as Google, Yahoo and MSN.
• Metadata organisation - the way in which metadata is employed to crucial to your success and can make the difference between a visible site and a successful site. Not of lot of web professionals understand how to do this, and there is even dispute in the industry as to whether metadata even matters at all
• Key phrase placement - placing relevant content where it will have most impact and relevance, in order to show search engine spiders which key phrases are contextually significant.
• Improve the logical structure and hierarchy of your HTML markup, effectively signposting important content using semantic HTML and further ensuring that relevant copy is recognised as such by the search engine spiders.
• Key phrase density - harnessing under-used and neglected HTML elements and attributes to boost your keyword density without impacting detrimentally upon the design or appearance.
• Search engine penalty avoidance - using only white hat SEO strategies, considered honest and proper by major search engines such as Google, MSN and Yahoo.
• Domain name and subdomain selection - your domain name makes a significant impact on your keyword relevance as it is interpreted by the search engines.
• SEO innovation - every website is unique and presents its own specific opportunities for search engine marketing. Spotting and implementing these requires a keen eye for detail and as we get to know your website over time, more of these opportunities can be harnessed.
• and a couple of secret SEO ingredients.

This professional SEO consultancy service caters new web site builds, or for the re-engineering of existing web sites to improve their search engine visibility. Static websites as well as dynamic ASP (Active Server Pages) and php (PHP Hypertext Preprocessor) sites can be re-engineered.

The task of attaining top positions in Google and other search engines across a range of key phrases can be lengthy and we charge accordingly. The cost will depend on the scope, size and organisation of your website and the number of pages optimised, as well as whether you require a one off SEO service or a maintenance SEO service where we analyse your site over time and make granular SEO improvements.

If you are looking for a professional SEO campaign focussing on a decent number of localised terms then we can offer you a localised SEO price plan whereby you pay per page optimised. You may also require a link building campaign depending upon the quality and number of backlinks that you have already and the competitive strengths of other web pages that are ranking highly for your chosen key phrases in the Search Engine Results Pages (SERPs).

If you are looking for a professional SEO campaign competing across the UK or worldwide then it is likely that you will require both onsite SEO and a substantial link building campaign. One way to appreciate why this is the case, is to think of your onsite SEO as providing the relavancy of your website, while the link building lends your website importance. Importance + relevancy = a website that will rank highly in the major search engines.

(There are also elements of link building which add relevancy to your site, and it is important to get the right keywords in your link text; however, the onsite SEO is where the more involved work that contributes to your website's relevancy takes place.)

LOCALISED SEO CAMPAIGNS - MORE INFO:

If you are a local business and considering undertaking a professional SEO campaign which focusses upon multiple localised key phrase searches then it pays to be as thorough as is possible without keyword stuffing or using spammy techniques. Such key phrases can come in many combinations and be optimized for local towns, cities, districts, boroughs, counties and postcodes. e.g.

• online marketing York
• SEO York
• Search engine marketing Strensall
• North Yorkshire SEO Consultants
• Google marketing specialists in YO1

Simply decide how many key phrases you want to pay for and we'll select the best ones for your business and then get you ranking for them using only honest, reliable SEO techniques. Then if you want to build up your front page ranking portfolio at a later date, you can simply buy some more. Note that, ideally, each web page should only be optimised for one main key phrase with maybe a couple of secondary ones.

In order to be eligible for the localised SEO Price Plan, we do insist that your website first undergoes an SEO feasibility study to check for things such as web design flaws which may undermine the viability of any SEO campaign without remedial work. This costs a nominal £30.00 plus VAT.

An SEO feasibility study will enable us to provide an overview of the following:

1. identify whether the design, structure and architecture of your site is compatible with search engine optimisation techniques
2. assess your scope of keywords and key phrases
3. assess the passthrough rate of your primary key terms
4. assess the competition
5. identify any potenital visitor retention or conversion issues with your web site or ecommerce site

To speak to an SEO professional call 0844 493 3699

Useful SEO Information:

Multimedia presentation: SEO: an integrated approach (presentation opens in a new window)

SEO test page for Jewish Matchmaking - this page illustrates where you might expect to rank if you compete globally with only onsite SEO and without a good link building campaign. Last time we checked we were at the bottom of page 2 for the term 'Jewish Matchmaking' on Google Web, after tweaking the page over a two month period.

SEO beginners, information and help

SEO training for onsite optimisation

Internet marketing tips - onsite SEO (downloadable pdf opens in a new Window)

Find out what search engines see when they look at your site with iWebTool Spider View