SEO Case Study - how to get first place results in Google

www.gunnscleaning.co.uk

how a Newcastle carpet cleaning website got 200 first page search engine listings and gave the web directories a run for their money.

Our initial mandate for Gunn's Carpet and Upholstery Cleaning of South Shields was to re-design their website without impacting upon the SEO work that had been provided by another vendor. In order to do this, we simply migrated across the SEO features of the site to the new design, and tested for any impact after deployment.

Steve Gunn was so delighted with the result, that he soon asked as to provide some additional SEO services for him. Since undertaking the project we have quickly managed to compound and consolidate much of the work done by the previous vendor, including bringing numerous additional first page Google results and achieving many new first place results in the major search engines.

The search engine results achieved by the previous vendor were pretty good, and Steve had at least one cherished first place position in Google as well as numerous good first page Google results. However, Steve was paying a monthly fee for unneccessary addon services such as search engine submission, and he decided to ask us to take over. Within a month, we had consolidated his position significantly. Where previously he had a ranking on the first page he now frequently had two on the first page. Where previously, he held a first place position on the front page of Google he now held both first and second place. Gunn's Cleaning now boasts over 150 first page results in Google, and probably closer to 250, for relevant search terms. In Yahoo the search engine results are even better with the majority of priority key phrases holding both first and second place.

Steve recently came back from his holidays to 28 new enquries from his web site and has been so happy with our services that we have had 12 referrals from him so far.

Among Steve's chosen key phrases, although there is often no great volume of competition, the majority of the big players for these keywords are some of those particular web directories which box well above the weight of such a small site. One, for instance, boasted the following SEO statistics:

1. 50,000 listed pages
2. over 500 inbound links
3. an almost perfect percentage SEO Score
4. a Dmoz listing
5. around 2500 U.S. visitors per month

By identifying the few weaknesses in this directory's SEO strategy, and deploying our own SEO strategy accordingly, we were often able to knock this competitor off pole position, or at very least to push right behind it on the second or third result on the search engines' first page, on a number of key phrases.

What is more, the SEO strategies we used, are ones geared to weather the storm of any major algorithm shift, better than much of the competition, and retain first page results.

Contact an SEO consultant in Leeds

E: info@foursquareinnovations.co.uk
T: 0844 493 3699

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SEO: an integrated approach (presentation opens in a new window)

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