Leeds SEO Company • Internet Marketing Company and SEO Consultancy Service Leeds

SEO consultants in Leeds, West yorkshire

FSI provide solid search engine marketing and search engine optimisation for local, national and global search for anywhere between SMEs and local business to enterprise scale companies and multi-billion turnover companies. Whether you are looking to get seen on the search engines in your local area or worldwide for some of the hottest key phrases on the Internet, we can help you to get there and have an exceptional track record for delivering SEO success to our clients. Of course we don't give away information about how to do this, and no SEO website or SEO blog actually does provide such information beyond the basics, but you can find a rough outline of some of the SEO work that might need to be done on your website below.

The onsite element (i.e. the work that is done directly on your website) of this expert Search Engine Marketing and SEO consultant service might include:

• The architecture of your website - deployment, structure and naming of files and folders, all strategically deployed to market your web site to search engines.
• The structure of your webpages - placing relevant content where it will have most prominence and keyword relevance, to show search engines that your site is contextually important.
• The tagging structure and hierarchy of your code - further ensuring that relevant copy is recognised as such by the search engines
• Keyword density - harnessing tag elements and attributes to boost your keyword density without impacting upon design or appearance. We can often multiply your keyword richness three or four times beyond what you might have thought possible, while still retaining a keyword balance acceptable to the major search engines.
• Black list (black hat) and search engine penalty avoidance - using only white hat search engine optimisation strategies, considered honest and acceptable by major search engines such as Google, MSN and Yahoo.
• Domain name and subdomain selection - your domain name makes a significant impact on your keyword relevance as it is interpreted by the search engines.
• Copy optimisation - making sure relevant keywords and phrases are placed strategically and coded appropriately for SEO Marketing optimal performance.
• and a few secret SEO ingredients.

This expert SEO consultant service caters new web site builds, or for the re-engineering of existing web sites to improve their search engine visibility. Static websites as well as dynamic asp and php ecommerce sites can be re-engineered.

The process of attaining high results in Google across an array of key phrases is time-consuming and we charge accordingly. Prices will depend on the scope, size and organisation of your website as well as whether you require a one off SEO service or a maintenance SEO service where we analyse your site over time and make granular SEO alterations.

If you require an expert SEO campaign focussing on a decent number of localised terms then we can offer you a localised SEO price plan whereby you pay per page optimised. You may also require a link building campaign depending upon the quality and number of backlinks that you already have and the quality of other web pages that are ranking highly for your chosen key phrases in the Search Engine Results Pages (SERPs).

If you require an expert SEO campaign competing UK wide or globally then it is probable that you will require both onsite SEO and a substantial link building campaign. A good way to conceptualise why this is so is to think of your onsite SEO as providing the relavancy of your website, while the link building lends your website importance. Importance + relevancy = a website that will rank well in the search engines.

(There are also elements of link building which add relevancy to your site, and it is important to get the right keywords in your link text; however, the onsite SEO is where the more involved work that contributes to your website's relevancy takes place.)

If you are considering a professional SEO campaign which focusses upon multiple localised key phrase searches then it pays to be as comprehensive as is feasible without keyword stuffing or using spammy techniques. Such keyphrases might come in many combinations and be optimised for local towns, cities, districts, boroughs, counties and postcodes. e.g

• Web design in Edinburgh
• Plumbers in Southampton
• Carpet Cleaners in Croydon
• Ribble Valley Florists
• Local solicitors in Nottingham
• Chiropodists in South Yorkshire
• Driving Schools Kent
• Skip Hire NW12
• Veterinary Surgeons Warwickshire

For each different industry, profession and geographical location, there may be anything up to a hundred or more nuanced key phrase searches for which it is worth optimising. You simply choose how many key phrases you want to pay for and we'll select the best ones for your business and then get you ranking for them using only honest, reliable SEO techniques. Then if you want to build up your front page ranking portfolio at a later date, you can simply buy some more. Note that, ideally, each web page should only be optimised for one main key phrase with maybe a couple of secondary ones

In order to be eligible for the localised SEO Price Plan, we do insist that your website first undergoes an SEO feasibility study to check for things such as web design flaws which may undermine the viability of any SEO campaign without remedial work. This costs a nominal £30.00 plus VAT.

An SEO feasibility study will enable us to provide a snapshot of the following:

1. identify whether the design, structure and architecture of your site is compatible with search engine optimisation techniques
2. assess your scope of keywords and key phrases
3. assess the passthrough rate of your primary key terms
4. assess the competition
5. identify any potenital visitor retention or conversion issues with your web site or ecommerce site

To speak to an SEO consultant call 0870 393 0044

Related Information:

Multimedia presentation: SEO: an integrated approach (presentation opens in a new window)

SEO test page for Jewish Matchmaking - this page illustrates where you might expect to rank if you compete globally with only onsite SEO and without a good link building campaign. Last time we checked we were at the bottom of page 2 for the term 'Jewish Matchmaking' on Google Web, after tweaking the page over a two month period.

SEO information and help

SEO training for onsite optimisation

Internet marketing tips - onsite SEO (downloadable pdf opens in a new Window)

Find out what search engines see when they look at your site with iWebTool Spider View

TESTIMONIAL: ‘You're a bloody genius. I've been so busy recently (all from the website) that I've barely had time to think let alone write any more copy for an extra page as I intended.’

John Brennan, J.B. Landscapes - Landscape gardeners in Leeds

more SEO testimonials