Nottingham SEO & Internet Marketing Company

SEO consultants and Internet Marketing professionals in Nottingham

Search engine optimisation, variously known as SEO, Internet marketing or search engine marketing (SEM), is the sum of the techniques used to obtain the best search engine positions possible for a given website across the most competitive keywords related to the products and services offered and the subject matter covered. Bearing this in mind, it becomes apparent that one of the most important factors which needs to be considered is that of relevance. If your individual web pages do not focus closely enough and specifically enough on relevant subject matter then they are unlikely to do well.

What this means for your website is that your web page content needs to be written in a way that provides content rich copy, which prioritises important key phrases related to your subject matter and industry in places where the search engines expect to find them. If you don't say it on your website then you don't get seen for it on the search engines.

SEO TESTIMONIALS:

“I'll tell everybody how good you are” - Steve Gunn

Gunn's Cleaning - Carpet cleaning, in Sunderland, North Tyneside and South Shields.

“You're a bloody genius. I've been so busy recently (all from the website) that I've barely had time to think let alone write any more copy for an extra page as I intended.”

John Brennan, J.B. Landscapes - Landscape gardeners in Leeds

more SEO testimonials

There are of course, dozens of other, more involved, onsite factors which have a direct impact upon how well your web site will perform. The first stage, however, is to ensure that you have relevant and unique content, upon which to build your competitiveness. In order to realise the full benefit of your content rich website, you will probably need the help of an SEO professional who understands how to optimise your website fully for the major search engines.

By working on the onsite relevancy of your website a search marketing professional can help to ensure that you get as much SEO mileage as possible from your website itself. This is important, because if you are targeting a national or international market online, you will also require an inbound link building campaign. Onsite optimisation will significantly complement your link building campaign, and may even mean that you need less inbound links overall in order to be competitive. Since link building can often entail a financial significant outlay, it always makes sense to work on your onsite search engine marketing first, in order for you to get both the most search engine impact in the most cost-effective way, and to realise your SEO potential more quickly.

Many companies prefer to opt for a link building campaign alone, and this means that the burden of all the relevancy and importance of the web site is carried by the inbound links by themselves. This means a much more substantial link building campaign, that it will probably take longer to obtain results and also that more expense will be entailed.

Before considering any search engine marketing campaign, you should also be aware that it is unwise to think of search engine optimisation as a conventional project; it does not have any definitive point of closure, and it is not possible to predict exactly when project milestones or phases will occur. SEO is actually more analogous with day-to-day operations, or continual improvement management. The quality and strength of your search marketing campaign will never be perfect, and you are continually competing with rival companies for search engine visibility. Therefore, it makes sense to continually strive for additional edge in order to keep ahead of the game.

Contact us today on 0870 393 0044 to find out about:

• SEO competitor research
• SEO keyword research
• onsite search engine optimisation for your website
• link building campaigns

Or you can email us at seo@foursquareinnovations.co.uk

Local Search: If you are looking for a localised Internet marketing campaign rather than a national or global one, then please see below.

LOCALISED SEO CAMPAIGNS - MORE INFO:

If you are a local business and considering undertaking a professional SEO campaign which focusses upon multiple localised key phrase searches then it pays to be as thorough as is possible without keyword stuffing or using spammy techniques. Such key phrases can come in many combinations and be optimized for local towns, cities, districts, boroughs, counties and postcodes. e.g.

• Catering in Nottingham
• Plasterers near Nottingham
• Carpet Cleaning in Wollaton
• Nottinghamshire Florists
• Chiropodists in NG1

Simply decide how many key phrases you want to pay for and we'll select the best ones for your business and then get you ranking for them using only honest, reliable SEO techniques. Then if you want to build up your front page ranking portfolio at a later date, you can simply buy some more. Note that, ideally, each web page should only be optimised for one main key phrase with maybe a couple of secondary ones.

SEO feasbility studies

An SEO feasibility study will enable us to provide an overview of the following:

1. identify whether the design, structure and architecture of your site is compatible with search engine optimisation techniques
2. assess your scope of keywords and key phrases
3. assess the passthrough rate of your primary key terms
4. assess the competition
5. identify any potenital visitor retention or conversion issues with your web site or ecommerce site

To speak to an SEO professional call 0870 393 0044

Useful SEO Information:

Multimedia presentation: SEO: an integrated approach (presentation opens in a new window)

SEO test page for Jewish Matchmaking - this page illustrates where you might expect to rank if you compete globally with only onsite SEO and without a good link building campaign. Last time we checked we were at the bottom of page 2 for the term 'Jewish Matchmaking' on Google Web, after tweaking the page over a two month period.

SEO beginners, information and help

SEO training for onsite optimisation

Internet marketing tips - onsite SEO (downloadable pdf opens in a new Window)

Find out what search engines see when they look at your site with iWebTool Spider View