SEO Training Courses Leeds, Sheffield, Derby, Chesterfield, Nottingham, Lincoln, Leicester, Manchester, York, Bradford, Birmingham and surrounding areas

Learn the art of onsite search engine optimisation from a specialist SEO consultant.

This SEO training course provides one-to-one guidance and instruction for solid onsite SEO to complement and support your link building campaigns.

You will learn what factors of your html coding, textual copy and metadata matter and how to harness the potential they offer for making your web pages search engine friendly, visible and robust. Courses can be taught either in person or via telephone and email consultation.

1. Title tag - how to use it
2. Meta data - what counts and how to deploy it
3. HTML coding - what tags to use, where and why
4. Semantic markup - how to promote important keywords and demote less important ones without being spammy
5. content and copy - learn about key word density and key phrase positioning
6. Fine detail - learn how attention to detail will work in your favour when it comes to alternative text for hyperlinks and images and other often overlooked aspects of web design
7. Size matters - learn how to increase your online footprint and grow your online real estate
8. Internal links - learn to use them to your benefit and find out how to deploy them for best effect
9. Learn how to avoid common mistakes
10. Learn how to interpret html code and textual content from an SEO perspective in order to come up with the most suitable SEO solutions on a case by case basis.
11. Learn about content writing for SEO - why subject matter, focus and context matter.
12. turning on the accelerator - find out how to identify new opportunities to increase your organic relevance, and unlock new potential
13. Know your enemy - web designers and techies and what they can do to spoil your chances
14. Fresh content - why it matters to your SEO project
15. SEO Measurables - learn how to tell if your onsite SEO is effective using a range of SEO tools, and more importantly by using your own judgement and intuition
16. SEO Troubleshooting - learn how to spot the chinks in the armour of your SEO campaign
17. SEO secrets - learn what the SEO professionals and SEO web sites don't tell you

Most of these aspects of the SEO training course provide the ground work for your SEO campaign, and much of the information covered is freely available on the Internet if you know where to look and which sources of information to trust.

The particular peices of SEO knowledge which are not common currency on online resources include the correct use of internal hyperlinks, the correct usage of semantic markup and understanding the right relationship between the main components of your onsite SEO: content (html/text) meta data and title tag.

Getting the relationship right between a number of key onsite elements can unleash the real power of onsite SEO. First, however, you need to grasp the basics, get as many things right as possible, and fix as many problems as possible.

Please note that link building is not taught as part of this SEO training course - link building is the other half of the SEO equation. In layman's terms, onsite optimisation gives you a substantial amount of your relevancy, whereas the sites linking to you give your web site its importance, as well as a significant slice of relevancy.

Armed with this new found SEO knowledge you should be able to:

1. combine what you have learnt with a link building campaign to produce excellent search engine visibility
2. create web pages that provide the ground work for a large successful SEO campaign where the competition is fierce.
3. create web pages that are more visible than competing web pages which have more backlinks than yours at least some of the time.
4. create web pages that are highly competitive for localised search terms or where the competition is fairly weak.
5. Furnish yourself with some protection against some search engine algorithm shifts
6. Produce web pages that have a high level of organic relevancy without resorting to keyword stuffing or other spammy or black hat SEO techniques

UK SEO Training Course Cost: £350.00 per day for telephone and email consultancy. £350.00 per day plus travel expenses for onsite training. For best results we strongly recommend that the course is undertaken on a one-to-one basis.

We also offer aftercare for an additional £100.00, for training that was provided onsite and free to those who opted for the telephone and email SEO course.

UK SEO Training Course Duration: up to 1 day, depending upon how quickly the necessary skills are mastered and necessary information absorbed.

UK SEO Training Course Levels: training courses are available to anyone wanting to extend their understanding on onsite SEO techniques

UK SEO Training Course Students: This course is suitable for both B2B and individual clients.

For this SEO training course, training can take place on client premises or even at your home - all that is needed is a computer with an Internet connection. It can even be done via telephone and email consultation.

Please note that this training course does not usually cater for groups and is intended to be delivered on a one-to-one basis.

UK SEO Training Courses:

West Yorkshire: Leeds, Bradford, Halifax, Huddersfield, Wakefield, Bingley, Pontefract, Castleford, Dewsbury, Keighley

South Yorkshire: Sheffield, Doncaster, Barnsley, Rotherham

North Yorkshire: Skipton, York, Harrogate, Wetherby, Whitby, Scarborough

Lancashire: Manchester, Preston, Blackburn, Accrington, Burnley, Oldham, Bolton, Wigan, Liverpool, Lancaster, Stockport, Southport, Rochdale

Derbyshire: Derby, Chesterfield, Dronfield, Long Eaton

Nottinghamshire: Nottingham, Ilkeston, Mansfield, Sutton in Ashfield, Worksop, Newark on Trent, Beeston

Lincolnshire: Lincoln, Gainsborough, Boston, Sleaford, Market Rasen, Grantham, Grimsby, Scunthorpe, Cleethorpes, Skegness

Leicestershire: Leicester, Loughborough, Hinckley, Melton Mowbray, Coalville, Lutterworth

Warwickshire: Warwick, Birmingham, Coventry, Nuneaton, Rugby, Solihull, Redditch, Stratford-upon-Avon

Cheshire: Chester, Stockport, Birkenhead, Wallasey, Runcorn, Macclesfield, Crewe

Staffordshire: Stafford, Stoke-on-Trent, Wolverhampton, Walsall, Cannock, Lichfield

Northamptonshire: Northampton, Peterborough, Corby, Kettering, Wellingborough

FSI is continually expanding the areas in which we are able to provide training courses across the UK. If you are unable to see your location here, then please have a look at the most recent additions to our software training locations.

To book a training course simply call 0870 393 0044, or email training@foursquareinnovations.co.uk

Other Web Technology Training Courses in Leeds:

CSS Training Course

Web Design Training Course

Web Accessibility Training Course

XSLT and XML Training Course

UK SEO Training Course FAQs

Q: Why do we offer one-to-one training courses?

A: Providing one-to-one training means that we can devote our attention specifically to you and the pace you want to learn at. You get the full and undivided attention of our dedicated trainers throughout the duration of the course, allowing then to identify and nurture your strongest competencies and to identify and help you to overcome areas where you are having difficulty.

Q: Do you cater for groups of trainees?

A: For SEO training we would rather not cater for groups since the requirements of individiual webmasters and businesses, sometimes differ widely as do competencies with html markup, literacy and understanding of web marketing. As such, the quality of our training is much higher when we are able to deal one to one.